The Impact in the Data
When strategy meets execution, the numbers speak for themselves.
3.5 years together!
94% increase in Cummins Care form submissions YoY
39% increase in total sessions YoY
1 in-person visit
+11,000+ Slack messages
Milestones & Wins
We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:
Refreshed and created new pages
Press Resources, Events Listing, Events Detail, Newsroom, Careers, Industry/Application page, Leadership, nad Board of Directors
AI visibility experiment with Conductor
Cummins Care form and page redesign
Embedded Analytics + Proactive Data Governance
Hotspot Functionality + Refresh
KPI dashboard creation
Analytics, SEO
Home Generator calculator rebuild in Drupal
RFQ form refresh
Redesign locator tool & individual location pages
For each Cummins-owned dealer/distributor
Overall site hygiene cleanup
I.e. removal of 15 paragraph types + orphaned paragraph content, consolidated components
From the Team <3
Building for Cummins is personal for us. Here is what the team is most proud of:
“When I look at the site today, and think back to my first weeks at TAG where Cummins' technical audit was one of my very first tasks here, I can say with 100% certainty that I’m proud to have been part of everything that has been done to make it better and make Lisa and her colleagues' lives easier!”
Justin Cornell
“I'm very proud of the amount of work we accomplished during the Brand Refresh. We were able to update so many components and page types with the design updates to align with the new vision. It's such a night and day difference.”
Thomas Bolte
“I really love the Cummins Care landing page and form which were a major improvement for that page on the site.”
Colleen Buse
